About
Career accomplishments and professional experience.
Quantified Search-Based Leading Indicators of Brand Health Across 7 Markets
Director, Data & Analytics • Mar 2025 - Present
Transparent Partners • Chicago, IL
Brand marketers needed a higher-frequency way to monitor meaningful brand movement during high-spend campaigns. Survey-based brand trackers updated slowly (and often had low sample sizes), limiting the ability to make in-market adjustments. Data availability also introduced constraints: only ~3 years of history, staggered time series due to lags, and markets with quarterly or missing survey waves. Seasonality and trends required transformations to produce interpretable relationships.
View Details →Designed Customer Marketing Data Architecture and Roadmap for a Salesforce Data 360 Evaluation
Director, Data & Analytics • Mar 2025 - Present
Transparent Partners • Chicago, IL
A $55B healthcare brand needed a coherent customer marketing data foundation to support evaluation of Salesforce Data 360 versus alternatives within its existing MarTech stack. Requirements, source systems, and measurement needs were fragmented across teams, creating ambiguity about what data was needed, how it should flow, and what work had to happen before implementation.
View Details →Established Marketing Analytics Function for a New Global Marketing Center
Global Marketing Analytics Leader, Safety & Industrial Business Group • Jan 2021 - Jul 2023
3M Corporation • St. Paul, MN
3M formed a new Marketing Center during an organizational restructuring, but the Safety & Industrial Business Group did not yet have a centralized marketing analytics function or clear processes for prioritizing and delivering analytics work.
View Details →Delivered Power Platform Performance Reporting for a $13B Business Unit
Global Marketing Analytics Leader, Safety & Industrial Business Group • Jan 2021 - Jul 2023
3M Corporation • St. Paul, MN
Marketing leadership needed consistent, scalable visibility into performance, but reporting was fragmented across teams and tools, limiting adoption and slowing decision-making.
View Details →Set Multi-Year Analytics Direction and Improved Demand-Generation Measurement
Global Marketing Analytics Leader, Safety & Industrial Business Group • Jan 2021 - Jul 2023
3M Corporation • St. Paul, MN
As the analytics capability matured, leadership needed a clear multi-year plan to guide investments and a stronger measurement foundation across marketing platforms to support consistent demand-generation reporting.
View Details →Re-Established U.S. Reporting After SAP Go-Live for 1,200+ Stakeholders
Product Owner, Safety & Industrial Business Group Analytics • Jan 2019 - Dec 2020
3M Corporation • St. Paul, MN
A major SAP ERP implementation disrupted existing reporting and created urgent demand for re-established analytics. Stakeholders needed continuity and clarity while data sources, logic, and delivery mechanisms changed.
View Details →Created a Report Inventory and Governance Baseline for 200+ Assets
Product Owner, Safety & Industrial Business Group Analytics • Jan 2019 - Dec 2020
3M Corporation • St. Paul, MN
Reporting sprawl made it difficult to understand what existed, who used it, and which assets were redundant or risky—especially after system changes introduced new data definitions and dependencies.
View Details →Standardized Reporting Delivery and Reduced Maintenance Through Consolidation
Product Owner, Safety & Industrial Business Group Analytics • Jan 2019 - Dec 2020
3M Corporation • St. Paul, MN
After SAP go-live and a company reorganization, the analytics team needed a dependable way to prioritize work, deliver consistently, and simplify a reporting landscape that had become costly to maintain.
View Details →Deployed Data-Driven Sales Software to 400+ Users
Data Science Team Manager, Industrial Business Group • Jan 2016 - Dec 2018
3M Corporation • St. Paul, MN
Sales teams needed practical tools that translated analytics into day-to-day actions. Without an adopted workflow, insights remained disconnected from frontline execution.
View Details →Segmented 400K Customers Using 3.5 Years of POS Data
Data Science Team Manager, Industrial Business Group • Jan 2016 - Dec 2018
3M Corporation • St. Paul, MN
Sales teams lacked a consistent way to understand and prioritize accounts based on behavior. Marketing and sales needed practical segmentation that field reps could apply without heavy interpretation.
View Details →Co-Developed Recommendation and Lost-Sales Analytics to Support Growth and Retention
Data Science Team Manager, Industrial Business Group • Jan 2016 - Dec 2018
3M Corporation • St. Paul, MN
The organization needed scalable ways to identify cross-sell/upsell opportunities and to spot early signals of account erosion, so sales teams could intervene with relevant actions.
View Details →Analyzed 130M Transactions to Guide Targeted Marketing Campaigns
Finance Intern, Advanced Analytics • Jun 2015 - Aug 2015
Darden Restaurants • Orlando, FL
Marketing teams wanted to use large-scale transaction data to understand customer behavior and identify segments most likely to respond to specific outreach strategies.
View Details →Modernized Revenue Management Reporting from Excel to Tableau
Forecasting Intern, Revenue Management & Analytics • Jun 2014 - Dec 2014
The Walt Disney Company (Walt Disney World Themeparks) • Lake Buena Vista, FL
Critical reporting and forecasting workflows relied on manual Excel processes that were time-consuming and limited leaders’ ability to explore data quickly and consistently.
View Details →Completed MBA with Analytics Specialization and Quantitative Distinction
Graduate Student • Aug 2013 - Dec 2015
University of Iowa Tippie School of Business • Iowa City, IA
Pursued graduate education to deepen quantitative rigor and pair it with business fundamentals, creating a platform for leading analytics teams and translating insights into decisions.
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