Delivered Power Platform Performance Reporting for a $13B Business Unit
Global Marketing Analytics Leader, Safety & Industrial Business Group • Jan 2021 - Jul 2023
The Setup
Marketing leadership needed consistent, scalable visibility into performance, but reporting was fragmented across teams and tools, limiting adoption and slowing decision-making.
Work Completed
Led the end-to-end delivery of marketing performance reporting products built on Microsoft Power Platform. Partnered with stakeholders to translate needs into scalable reporting designs, guided the team through development and rollout, and incorporated automation where appropriate to reduce manual effort and improve reliability.
Results
Delivered performance reporting products that improved the accessibility and usability of marketing insights across the business group and reduced reliance on manual reporting steps.