Set Multi-Year Analytics Direction and Improved Demand-Generation Measurement

The Setup

As the analytics capability matured, leadership needed a clear multi-year plan to guide investments and a stronger measurement foundation across marketing platforms to support consistent demand-generation reporting.

Work Completed

Authored a three-year strategic plan and roadmap for team expansion, technology/data investments, and planned initiatives. Delivered segment reports and represented the business group in enterprise demand-generation reporting efforts. Supported marketing technology optimization across Salesforce.com, Adobe Analytics, and Tealium to improve consistency of measurement inputs.

Results

Aligned stakeholders on a clear multi-year direction for the analytics function while improving the quality and consistency of demand-generation insights and reporting inputs across key marketing platforms.

Skills Exercised